Oklahoma Sooners Football | Jordan Brand Brings New Alternate Unis?

Rich DeCrayMay 27, 2018 1 Comment

In 2017, Bob Stoops stepped down as the head coach of the Oklahoma Sooners. Turning the reigns over offensive coordinator Lincoln Riley, a new era was ushered in alongside a renovated stadium. However, another big announcement remained just around the corner.

In the Fall of the same year, the University of Oklahoma announced a partnership with the Jordan Brand. The Sooners joined Michigan and North Carolina as the third program to strike up a contract with the brand. As most, if not all know, the Jordan Brand is a branch of the parent company, Nike. What’s far more interesting here is how the company convinced a tradition laden program to venture out of their comfort zone.

Need proof? Look no further than Oklahoma’s “Bring The Wood” or “Rough Rider” uniform option.

Unveiled in 2014, the “Rough Rider” option broke the traditionalist mold while quickly gaining recognition across the fan base. When asked about alternate uniforms, Riley noted the buzz created amongst recruits and the disdain of the old faithful attached to past attempts. Yet, the coach mentioned having “good plans” on August 1, 2017. Could Riley simply be referencing the addition to the Jordan family (announced on November 9, 2017) or something bigger?

Set to don the Jumpman Logo in the Fall of 2018, a window of opportunity has opened. Will the transition allow the Sooners to explore uncharted territory once again? After scouring social media, here are a few concepts I found:

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Let us know what you think!

One Reply to “Oklahoma Sooners Football | Jordan Brand Brings New Alternate Unis?”

  1. I honestly didn’t think brands and labels mattered that much…until my son went through the recruiting process.

    Reply

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